Trade Articles

By Tom Vann

 

 

 Printing Jackets

Outerwear sales can be a very lucrative business. However, it can be quite costly if you’re not prepared.

November, 2008

by Tom Vann

 

 

IMPRESSIONS - The Well Chosen T-Shirt

Knowing the difference between a good T-shirt and the right T-shirt makes for easier screen printing jobs and higher profits.
March 2005
by Tom Vann


IMPRESSIONS - Determining Your Bottom-Line Profit Margin

Ignore those local low-ballers when setting your prices, and instead look at the amount of profit required for your business.
February 2005
by Tom Vann


IMPRESSIONS - What You Need to Know About Screen Printers

  

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As a PPD, you don't need to understand the intracacies of screen printing. You do, however, need to know more than your customer does. This knowledge will give you selling advantage and make screen print orders a lot less painful.
January 2005
by Tom Vann


IMPRESSIONS - Who Is Responsible?

Mistakes are inevitable, but careful negotiation and clear communication go a long way toward diffusing potential conflicts.
October 2004
by Tom Vann


IMPRESSIONS - Getting the Most from Contract Decorators

Getting top-quality work from a contract screen printer requires constant communication, information about critical details — and an understanding of your own responsibilities.
September 2004
by Tom Vann


IMPRESSIONS - Upsell T-Shirts

Be More than an Order Taker
Help your clients get more for their money by upselling higher-end garments with stellar graphics.
May 2004
by Tom Vann


IMPRESSIONS - Understanding Artwork

How to Get the Right Artwork
Promotional products distributors can save time and money by learning what type of artwork their clients should supply.
April 2004
by Tom Vann

Counselor Wearables Watch - Upsell T-Shirts

The T-Shirt Up-Sell (Part 1)
July 2003
by Tom Vann

Counselor Wearables Watch - Upsell T-Shirts

The T-Shirt Up-Sell (Part 2 of 2)
August 2003
by Tom Vann

Counselor Wearables Watch - Special Effect Inks

(Part 1 of 2)

April 2003
by Tom Vann


Counselor Wearables Watch - Special Effect Inks

(Part 2 of 2)

 

January 2003
by Tom Vann


Counselor Wearables Watch - Imprinting Dark Garments

Imprinting Dark Garments – How To Avoid A Disappointment (Part 1 of 2)
July 2002
by Tom Vann

 

Counselor Wearables Watch - Imprinting Dark Garments


Imprinting Dark Garments – How To Avoid Disappointments (Part 2 of 2)
September 2002
by Tom Vann